Wild Immersion CMS

Powerful content management platform delivering immersive multimedia for tailored B2B experiences.

Client

Wild Immersion

Country

France

Role

Product Design, Software Development

Product Link

Project overview

Wild Immersion is a Paris-based company that operates worldwide, creating immersive experiences to raise awareness about wildlife and the environment. Through a mix of 360° films, virtual reality journeys, augmented reality storytelling, and interactive wildlife content, the company connects audiences with nature in inspiring and educational ways. Every project aims to evoke curiosity and empathy, encouraging viewers to engage with the planet’s natural beauty and fragility.

The Wild Immersion CMS was developed as a central platform to support this vision. It provides an advanced system for managing a wide range of media formats, including images, videos, 360° panoramas, audio, PDFs, and mobile applications. By incorporating smooth, built-in media players and an intuitive browsing experience, the platform transforms how multimedia teams handle their creative assets. The design and development process centered on accessibility and scalability, ensuring that both everyday content updates and large media libraries could be managed effortlessly.

Beyond internal workflows, the CMS empowers the company’s sales and content teams to create tailor‑made client spaces. Each B2B environment can be customized to present curated selections of media and applications targeted to specific industries or ongoing partnerships. This ability to personalize high‑impact presentations has strengthened client relationships and allowed the company to showcase its work in a more professional and consistent way, both online and during events.

Immersive Content, Seamlessly Delivered

Creative teams often face the challenge of managing volumes of scattered multimedia files and restrictive sharing platforms. Organizing immersive content while maintaining its intended flow and visual quality requires structure, technical stability, and flexible tools. Recognizing this, the design process for Wild Immersion CMS focused on building a unified system that could simplify complexity without limiting creativity.

The platform was planned and structured to support the entire media lifecycle, from upload to client presentation. Technical features such as automatic media encoding, direct playback in the browser, and secure content sharing were implemented to allow fast and reliable demonstrations across devices. By combining a user‑friendly interface with strong backend performance, the CMS helps reduce time spent on file preparation and manual updates, giving creative teams more space to focus on content production.

Particular attention was given to the visual clarity and navigation experience. The layout and structure were designed to make large content collections easy to explore while preserving the immersive character of the material itself. This careful balance of functionality and aesthetics reflects a design philosophy that merges usability with storytelling — a principle guiding both the visual concept and implementation of the platform. The outcome is a tool that feels natural to use while elevating how immersive content is delivered to professional audiences.

4TB+

content

175+

B2B portals

550+

media pages

Today, the Wild Immersion CMS manages more than four terabytes of multimedia content spanning over one hundred seventy‑five B2B portals and about five hundred fifty individual media pages. Each portal represents a dedicated environment for a specific market, partner, or project. This structure supports both scalability and personalization, enabling seamless expansion as the company grows its international collaborations.

The system is used by sales and content teams serving diverse industries such as education, events, tourism, and conservation. Because each client demands a unique narrative and set of visuals, the platform was designed to adapt easily to evolving content needs while maintaining a unified architecture behind the scenes. This flexibility ensures long‑term maintainability and brand consistency across all projects and presentations.

As a digital product, Wild Immersion CMS stands as both a creative framework and a technical backbone for the company’s operations. Its development brought together design thinking, software engineering, and storytelling, resulting in a system that connects technology with purpose. The project illustrates how thoughtful design and careful implementation can empower teams, strengthen brand communication, and elevate the storytelling potential of immersive content on a global scale.

THAT’S WHAT THEY SAID

1/3

“Working with Softnex is a pleasure; they are really committed to the projects they accompany and always propose solutions and alternatives when facing a challenge.”

Camille Mougenot

Product Owner for Balèn Terla Reunion Islands

THAT’S WHAT THEY SAID

2/3

“We have worked with Dzenita and the Softnex team on 7 projects until now and are planning to continue our collaboration! The team is professional, and the PM is lean and efficient.”

Grégoire Moisson

CEO & Co-Founder at Wild Immersion
France

THAT’S WHAT THEY SAID

3/3

“Cooperation with SOFTNEX was highly professional from start to finish. Their dedicated team delivered a high-quality, user-friendly software that is reliable and improved operations efficiency. We look forward to maintaining our cooperation going forward.”

Maja Vuletić

CEO at Spektrum Analitika
Montenegro

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