Nilex Website

Website showcasing ITIL service management solutions with clear user journeys from discovery to demo requests.

Client

Nilex AB

Country

Sweden

Role

Product Design, Website Development

Product Link

ITIL Service Management

Nilex AB, a Swedish IT company with over 30 years of experience, delivers ITIL-certified service and case management solutions for enterprises. The redesigned website at nilex.se acts as a conversion-focused digital hub, presenting complex technical solutions through clean layouts and intuitive navigation. From discovery to demo requests, every element guides B2B visitors toward clear action with strategic precision

The design process transformed Nilex’s online presence into a professional platform reflecting Swedish engineering reliability. Strategic wireframing established focused user journeys while custom colors and typography built visual confidence for enterprise audiences. Development prioritized mobile first responsiveness and fast load times, ensuring seamless performance across devices for busy enterprise decision-makers.

This project demonstrates how targeted product design elevates technical B2B companies. The platform balances comprehensive solution coverage with streamlined conversion paths, positioning Nilex as innovative yet dependable. Visitors experience a digital environment that mirrors the structured efficiency of Nilex’s core service management software.

Strategic B2B Growth

Technical B2B websites frequently struggle with cluttered layouts and poor mobile performance, causing high drop-off rates. Nilex needed clear communication of complex ITIL solutions while guiding enterprise visitors toward action. The redesign addressed this through strategic user journey planning and focused content structure that prioritizes clarity and engagement.

Development integrated planning with technical execution, creating smooth transitions from solution exploration to contact forms. Prominent calls to action appear at key decision moments alongside responsive solution showcases and demo scheduling features. Visual design uses whitespace, organized content blocks, and brand colors to build trust without overwhelming technical audiences.

Performance delivers fast load times across all devices, essential for maintaining attention from enterprise visitors. Adaptive navigation reveals relevant case studies, integration details, and support resources based on user paths. This approach reduces barriers while presenting Nilex’s complete solution range effectively.

30+

years in business

10+

partner countries

offices

Nilex’s foundation spans 30+ years, 10+ partner countries, and offices in Helsingborg and Stockholm, showcasing deep market expertise. The website highlights enterprise deployments, integration capabilities, and ITIL certification through dedicated sections. Each element reinforces Nilex as a proven partner for mission-critical service management

B2B visitors range from IT directors seeking specifications to financial, municipal and other executive managers exploring automation. Contextual navigation and solution-specific pages deliver relevant content while maintaining unified branding. This approach ensures broad appeal and guides all users toward appropriate conversion points efficiently.

Through precise product design and development, the Nilex website converts technical credibility into business opportunities. The platform proves how clean digital experiences amplify established expertise, creating direct paths from awareness to implementation discussions. Nilex now offers enterprise visitors a reliable digital match for their service management solutions.

THAT’S WHAT THEY SAID

1/3

“Working with Softnex is a pleasure; they are really committed to the projects they accompany and always propose solutions and alternatives when facing a challenge.”

Camille Mougenot

Product Owner for Balèn Terla Reunion Islands

THAT’S WHAT THEY SAID

2/3

“We have worked with Dzenita and the Softnex team on 7 projects until now and are planning to continue our collaboration! The team is professional, and the PM is lean and efficient.”

Grégoire Moisson

CEO & Co-Founder at Wild Immersion
France

THAT’S WHAT THEY SAID

3/3

“Cooperation with SOFTNEX was highly professional from start to finish. Their dedicated team delivered a high-quality, user-friendly software that is reliable and improved operations efficiency. We look forward to maintaining our cooperation going forward.”

Maja Vuletić

CEO at Spektrum Analitika
Montenegro

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