Survey Management Platform

Versatile survey platform unifying survey creation, field research, and real-time analytics with robust security.

Client

Spektrum Analitika

Country

Montenegro

Role

Product Design, Software & Website Development

Product Link

Project Overview

Spektrum Analitika, a Montenegro-based market research agency, needed a unified platform to replace fragmented survey tools and manual processes. The result was a comprehensive survey management system at ankete.spektrumanalitika.me that supports CATI interviewing, field research, and public surveys with professional back office administration and dedicated surveyor web applications.

The platform combines intuitive survey creation, real-time analytics, user management, and flexible data exports to Excel, CSV, and SPSS formats. From the initial design phase, the focus was on creating a system that felt sophisticated yet accessible, serving both research administrators and field operators with equal effectiveness. Security protocols and role-based permissions ensure compliance while handling sensitive respondent data across diverse project types.

This solution transformed Spektrum Analitika’s research capabilities, enabling faster project delivery, cleaner datasets, and greater operational flexibility. The platform became the agency’s competitive foundation, supporting growth from small targeted studies to large-scale public opinion research.

Surveys Mastered Effortlessly

Research agencies typically manage survey creation, fieldwork coordination, and data analysis through disconnected tools. Spektrum Analitika faced delays from manual data transfers, inconsistent field reporting, and limited real-time visibility into project progress. These gaps slowed client deliverables and reduced research quality across CATI, field studies, and public campaigns.

The platform unifies the entire research workflow within one secure environment. Back office administrators build complex surveys with branching logic, manage surveyor teams, and access live analytics dashboards. Field researchers work through a streamlined web app with CATI scripting, respondent tracking, and instant data synchronization. Built-in validation and automated exports eliminate manual cleanup, delivering clean datasets ready for statistical analysis.

The design process emphasized intuitive navigation and visual clarity, making sophisticated research tools accessible without extensive training. Technical architecture supports multiple simultaneous projects while maintaining data integrity and performance. This balance of usability and power enables Spektrum Analitika to serve diverse clients with professional consistency.

50+

surveyors account

10+

responds received

20+

surveys conducted

Since launch, the platform has supported over fifty active surveyor accounts and collected more than ten thousand responses across twenty-plus research projects. These results reflect the system’s ability to scale from targeted corporate studies to broad public opinion campaigns. Each project benefits from centralized data management and real-time coordination.

The platform’s flexibility accommodates diverse research needs while maintaining operational consistency. Administrators customize access levels, survey logic, and reporting per project, while field teams work within a unified system. This structure eliminates workflow conflicts and ensures every study maintains professional standards regardless of complexity or scale.

Through targeted product design and software development, this platform transformed Spektrum Analitika’s operational capacity. The combination of thoughtful interface design, robust backend architecture, and research-focused functionality created a competitive advantage. Spektrum Analitika now delivers faster insights with greater accuracy, positioning the agency as a reliable partner for complex research challenges.

THAT’S WHAT THEY SAID

1/3

“Working with Softnex is a pleasure; they are really committed to the projects they accompany and always propose solutions and alternatives when facing a challenge.”

Camille Mougenot

Product Owner for Balèn Terla Reunion Islands

THAT’S WHAT THEY SAID

2/3

“We have worked with Dzenita and the Softnex team on 7 projects until now and are planning to continue our collaboration! The team is professional, and the PM is lean and efficient.”

Grégoire Moisson

CEO & Co-Founder at Wild Immersion
France

THAT’S WHAT THEY SAID

3/3

“Cooperation with SOFTNEX was highly professional from start to finish. Their dedicated team delivered a high-quality, user-friendly software that is reliable and improved operations efficiency. We look forward to maintaining our cooperation going forward.”

Maja Vuletić

CEO at Spektrum Analitika
Montenegro

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